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I have been conducting social science research since 1994 and have worked with businesses, attorneys and academics to answer a variety of questions related to human decision-making and behavior. Most of the studies I have conducted focus upon lifestyles, branding, communications and product development. I specialize in consumer insight research and analysis.
I have expertise in quantitative, qualitative and secondary research methods and have conducted research on many topics including:
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Sustainability trend
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Wellness trend
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Employee benefits
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Hispanic shopping and spending patterns
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Black shopping and spending patterns
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Gay and lesbian lifestyles
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Business and conference travel
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Organic food and beverage
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Non-alcoholic beverages
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Nutrition education and consulting
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Baby durables
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Printing technology